NIKE GIVES MIKE VICK A NEW ENDORSEMENT CONTRACT!!!

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NEW YORK [AP] — Michael Vick is back with Nike two years after the company severed ties over the quarterback's involvement in a dogfighting ring.

"Mike has a long-standing, great relationship with Nike, and he looks forward to continuing that relationship," his agent, Joel Segal, said Wednesday.

Segal would not reveal terms of the agreement. Nike declined a request for comment.

The deal was announced during a panel discussion at the Sports Sponsorship Symposium by Michael Principe, the managing director of BEST, the agency that represents Vick.

The endorsement is the latest step forward for Vick as he seeks to rehabilitate his career and his image after serving 18 months in federal prison. On Sunday, Vick played his first regular-season game since December 2006.

"It is quite evident that athletes that run afoul of the law are by no means relegated to obscurity when it comes to pitching products," said David Carter, a professor of sports marketing at the University of Southern California.
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Posted on 3:20 PM by Lisa Ford and filed under , | 1 Comments »

1 comments:

Brian said... @ October 4, 2009 at 11:53 PM

He has paid his debt to society, legally and financially. This Nike deal is good for him. I think that he was sincere in his remorse. Let him move on!!!